Passions close to our Heart

Hurtig Lane was born in 2015 out of a passion for fashion and beauty, which promotes animal welfare and our protecting our planet.  Unlike most fashion brands, we don't offer a small alternative for ethical shoppers, everything we offer is both cruelty-free and vegan as this is in the centre of everything that we stand for. 

When designing our collections we have always focused on sustainability, quality and keeping our products as affordable as possible. 

When you chose to support us you are not only helping us to demonstrate that all fashion and beauty should be free from animal cruelty, but you are also enabling us to continue to participate in several initiatives and charities which are extremely close to our heart. 

We wanted to share with you some of the work we have done this year, this would not have been possible without your support and we want to say a huge thank you! 


We adore all animals but we do have a soft spot for these loveable and loyal animals.

In 2020 we joined a local cat feeding programme which involves caring for, neutering and feeding colonies of cats daily.

Your support has enabled us to purchase the food needed to keep our colony of over 20 cats fed and cared for, as well as donating additional food to help volunteers continue to feed their cats too.

The cats are affectionate, loving and we have enjoyed incorporating them into our daily routine. 


This year more than ever people are in desperate need of food and support for their families. Over the last 12 months we have been able to work with Fesbal to make online donations to help families be provided with the food items that they are need of. 

Fesbal provides food and essential parcels  and their team of volunteers help to assess the needs of each person to be able to provide tailored support. 


We have been working with organisations to help bring job opportunities to skilled professionals in developing countries. These organisations help professionals find work based on their talents and skills. We are proud to be able to contribute and help by providing stable work, thereby generating opportunities for them to improve their lives, support their families, and grow their local economies.


We adore Bumblebees so we knew that we wanted to dedicate our new jewellery collection to these adorable creatures.

By purchasing from our Bee Lovely Collection you are helping us to support the Bumblebee Conservation Trust. Bees are sadly in decline and we must act now to stop them from becoming endangered species.

Not just cute insects, Honey bees provide a tremendous ecological service in pollinating a variety of food crops. 10% of sales from this collection goes directly to The Bumblebee Conservation Trust Charity  Registered Charity No. 1115634