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OUR STORY

Based in Barcelona, we are a fashion focused venture, spirited by minimalist style and quality design.  Our aim is to create watches and fashion accessories not only to integrate with current styles but to also inspire new ones.

Having been deeply moved by the Animal Rights documentary "Earthlings" and the extreme cruelty behind the leather industry, cruelty free brand Hurtig Lane was born in 2016 by Cerian and Michael in Barcelona. 

We are passionate about fashion which promotes animal welfare and our protecting our planet.

We are committed to not using leather or any other animal-based materials in our designs.

Reputation is incredibly important to us. Our aim is to not only offer fashionable watches and accessories but products that wear well and last.  

Unlike most Fashion brands, we don't offer a small alternative for vegans, everything we offer is vegan friendly. That means any straps on our watches that look like animal leather will be synthetic. 

​Fashion and style never need to be compromised in order to protect the rights of animals and our aim is to prove that.

 

Ethical Production

We believe that for products to be truly cruelty free the entire process must be ethical; from design, materials and creation. 

Our watches are created by a fantastic production team that pays their staff fairly with fair working hours and cares about women's rights in the workplace. Offering above and beyond maternity leave and promotion opportunities.

We are proud to work with them to bring our designs to life! 

 

 

Protecting our planet

Hurtig Lane aims to protect both our planet and the animals living on it. We continue to explore new innovative ways to remain sustainable and eco-friendly. We are always striving to do our best to create a product that inflicts no harm to animals and as little to the environment as possible. Our Vegan leather straps are cotton woven fibre with PU. All of our straps are PVC free and made using recycled materials. Our watches are shipped and packaged with environmentally friendly materials such as recycled cardboard and nylons. We always avoid using plastic in our any of our packaging.

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