PETA APPROVED VEGAN
Lots of attention in the fashion world is focused on fur and the cruelty involved to produce fur items, very little focus falls on the leather industry which is no better.
It's often assumed that all leather is a bi product of the meat industry, apart from the fact that even if that was the case, we still wouldn't agree with it ethically, it's rarely the case.
Over 1 billion animals a year are slaughtered for their skin.
Often items using thinner leather such as watch straps and small accessories are produced in countries that have no animal welfare laws, because of this the origin of the leather can never be verified meaning you could be wearing the skin of one of the 2 million cats and dogs killed every year for their skin.
Everything we offer is 100% Vegan friendly, this means we only use stainless steel, nylon or synthetic vegan leather in all of our watches and accessories.
So you can make your next purchase knowing that it will be completely cruelty-free and that no animals have been harmed in the materials, creation or manufacturing of any of our products.
You will also notice when browsing our Lookbooks on Instagram and Pinterest that we only use vegan friendly products in our pictures.
This means, jackets, bags, covers, cases etc, if it looks leather, we can assure you it will be synthetic. Even cosmetics pictured or worn will be checked for animal testing before being used in our Fashion ideas photos.
Thank you for shopping cruelty-free and supporting ethical fashion.